How to make the perfect footer for a website? If you have decided to become a web designer, you know that every part of an online project has its importance. Yes, even the footer which is usually considered superfluous.
Yet this section, which is found at the bottom, can prove to be a precious resource: it improves the user experience and navigation, it can give an extra gear to the way of communicating. By managing to entertain people just when they are about to leave.
Furthermore, with an optimized solution, achieving commercial goals becomes easier. On the other hand, no footer is too far from his audience when he does his job well.
But how to create the footer of a website and conquer your contacts? Here are the main guidelines.
What is a website footer?
What is the footer? It is the final screen of a website, the final part of your project. In this space the information useful to potential customers is inserted. Here – among other elements – you will find the address, contacts, and the navigation menu. That is all those options that people need at a glance.
But that is not all. The definition of a website footer expands and becomes the compass that allows the visitor to orientate himself and understand the structure of the website. In this way the user moves quickly to the areas that most interest him in a short time.
My advice? When building a website, don’t forget the footer. You have to create the footer in the best possible way and dedicate the same effort to it to the creation of a good Wilderness Therapy Help For Young Adults above the fold.
Chartbeat has studied 25 million sessions on the web and, on the average scrolling depth of the pages, says that “Many visitors scroll down the page before the loading is complete”.
So if you still have any doubts about the importance of the footer in a website, re-evaluate your reflections and get to work to enhance this element.
What to insert in the footer of a site
To create the footer of an effective website you need to know which items to bring to the attention of the public. Give preference to the most relevant aspects first.
Which? Here is a list:
- Copyright and legal data;
- The privacy policy, cookies and any conditions of use;
- Personal and business contact information;
- Site map;
- Certificate and partner images;
- Scroll to top button.
Here’s what to put in a site footer. Then, you can add additional links that lead to other resources.
You can think, for example, of adding a call to action to push individuals to take a certain action. Or, again, include a short welcome video or embed Google Maps to indicate your location.
In any case, when you are about to create the footer of a website, talk about the elements that will make up this space.
The subscription to the newsletter, the testimonials, the portfolio or the field for internal research is better not to arrange them at the foot of the page but in the upper areas of the home page or in other sections. Without forgetting that exaggerating can be counterproductive: you occupy spaces and confuse. In principle, icons and text are preferred.
Design rules for creating a website footer
There are good web design practices you can follow to create a custom footer. Which? Let’s find out together.
Choose colors and fonts
If you need to insert text in the footer and make it legible you have to choose the colors carefully. The end result must be simple and clear but impactful. So use colors that contrast with the body of the page. For example, on a black background use white words.
Remember that the goal is to highlight the footer. And, to achieve this, you can also take advantage of a higher creative edge.
Another factor not to be underestimated when you are about to create the footer of a website: the choice of the font for your project. Better to use light and thin typefaces that belong to the san serif family.
How to adjust for size? The size of the font must be smaller than the one you used in the upper areas of the page but not so small, otherwise annoy the reading.
Among the examples of website footers, the one from Apple: a perfect balance of minimalism, font management and contrast with the background.
Measure the spaces well
To optimize the footer of a website you need to manage spaces. Leave ample space between clickable lines of text and around other elements.
Properly dosing the empty areas allows the footer to breathe, removing the danger of giving readers a claustrophobic feeling. The Sailing Collective footer gives great importance to space both vertically and horizontally.
Organize content with a hierarchy
When you decide to build the footer of a website, make sure that the information inside it has the right hierarchy. Place the most important links first: contacts, site map, call to action. While standard data, such as copyright, comes later and is smaller in size.
Consider grouping the different elements by type. Maybe in column and with a header. Here’s how Amazon’s footer shows
Customize with creativity
You can customize the footer of a website with a pinch of creativity but without exaggerating too much. Such as? Adding logos or graphics. Some realities use this section to tell a story.
I leave you three examples of footer for the website that might interest you: Billy Hughes at War takes advantage of the presence of a drawing that catches the eye while browsing. Take a look also at the foot of Northern Music, in red colors and with vintage graphics.
It reflects the style of the site
When designing a website footer, do not stray too far from the style and design of the pages.
Of course, this space must be noticed but without being a discordant note. Or worse, an eyesore. Colors, graphics and style must reflect the mood of the platform.
Use a sublevel if needed
You may find that creating a website footer is not enough and you need a sublayer, another layer that widens the footer.
In this second conclusive space you could insert another hierarchy, write the call to action, and include certifications without thickening too many options in the upper footer.
Create a website footer: share your experience
This is a small guide to create a website footer, the last part of the template that closes an online project. My suggestion: do not underestimate this tool because it transmits solidity and focuses on what is essential in a crystalline way.
