Content is the oldest buzzword in the world of digital marketing. Marketers often rely on content to drive much of their effort.
From social media to SEO and even search ads, you always need writers to frame content. The area where most content is produced is arguably blogs.
SEOs tend to signal reliability and trust with the help of content. This makes it important for content writers to regularly produce content and help websites get more organic traffic.
The main problem is finding unique ideas to write content on. Overtime, it becomes difficult to find ideas that are not inspired from existing blog posts and content.
This piece puts together the best ways you can regularly find new content for your blog.
#1: Check out Google Trends
Google Trends is one of the most underrated digital marketing tools arounds. It clearly shows the popularity of topics and keywords over a period of time in a way that other keyword tools cannot.
Content writers rarely use Google Trends to research topics. You can discover trending searches on Google as well as compare the popularity of competing keywords and topics.
Other features of Google Trends include mapping related topics that are popular as well as identifying the geographical location where certain trends are popular.
You can always rely on Google Trends to help you discover trending topics in your domain. Furthermore, the tool is completely free. You can map the popularity of any popular keyword without paying a dime.
#2: Follow researchers and whitepapers in your domain
In every domain, there are websites and platforms where researchers publish raw data on prevailing trends.
You can create unique content by analyzing these reports and drawing your own unique conclusions. Most of the top websites in your field already do this. You will notice how every new report is discussed within a week after its release on most top websites it is related to.
You can do the same and even try to outpace other competitive platforms.
Doing this will accomplish two things. First, you can elevate your blog as a platform that covers the latest stories and news.
Second, you can win real organic traffic from Google because your content is based on new studies. Instead of following major platforms when covering a new report, you can take the lead and directly analyze new case studies and reports on your own.
#3: Boil generic topics down to practical examples
Let’s assume you are starting on a comprehensive article on digital marketing. The traditional path here is to discuss the topic with all the generic jargon you already know.
Google will most likely forget about you because there is nothing new your content provides.
The solution?
You can instead choose to take a more practical approach to the generic topic. Discuss a real life example of a company running a digital marketing campaign. Back up your points and insights on digital marketing with real and detailed examples.
Using this approach, you can discover a completely new reservoir of unique content.
In conclusion
It is difficult to overestimate the importance of finding unique content ideas. You must first however learn how to create good content.
DelhiCourses.in is a great place where you can start learning content writing. You can join the digital marketing course and learn a whole new perspective content marketing.
About Gaurav Heera
Gaurav Heera is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses.in, best and affordable digital marketing institute in delhi.
